Sample Growth Plan
This is the kind of structure we build around priority keywords, technical actions, content briefs, authority work, AI search, and QA.
WHAT IT LOOKS LIKE
Not a generic audit. A first plan.
The sample below is anonymized and simplified, but it shows the working structure: what to fix, why it matters, and what should happen first.
01 / Technical action table
Every issue becomes a trackable implementation task.
- Crawl and indexation blockers
- Template-level metadata and schema fixes
- Internal-linking gaps across page types
- QA status, owner, priority, and expected impact
02 / Priority pages
We map the pages that can influence buyer decisions.
- Category pages
- Comparison pages
- Alternative pages
- Use-case and integration pages
03 / Competitor architecture
Competitors are studied by how buyers find them.
- Which pages rank first
- Which pages earn links
- Which AI answers mention them
- Where they are overexposed or weak
04 / Content architecture
Content briefs are connected to buyer intent.
- Page intent and target query set
- Required modules and proof blocks
- Internal-link destinations
- Refresh cadence and cannibalization checks
05 / Authority and links
The page system gets an authority plan.
- Backlink gap by competitor
- Digital PR angles
- Pages that need external authority first
- Risk review for toxic or irrelevant links
06 / AI search
We check whether AI tools understand the brand.
- ChatGPT, Gemini, and Perplexity prompts
- Competitor mentions and missing sources
- Entity clarity and citation opportunities
- Pages that should become citation sources
Sample workstream
Why it matters
Output
Indexation cleanup
Google can only rank pages it can crawl, understand, and trust.
Ticket list with owners, priority, and QA status
Priority page buildout
Buyers compare companies through category, comparison, alternative, use-case, and integration pages.
Page recommendations and brief set
Internal-linking system
Large sites often hide important pages too deep or isolate them from authority.
Linking rules by page type
Authority campaign
New page systems need links and mentions to compete against established domains.
Backlink and digital PR roadmap
AI search monitoring
AI answers favor brands with clear entities, trusted mentions, and useful source pages.
Prompt set, competitor comparison, source gap
Want this mapped for your market?
Start with the free Growth Plan.
We will show the priority keywords, competitor gaps, technical blockers, content opportunities, authority gaps, AI search gaps, and the first 90-day move.
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