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Sample SEO Operating System

This is the kind of structure we build for platform SEO: technical actions, page architecture, content briefs, authority work, AI visibility, and QA in one operating cadence.

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WHAT IT LOOKS LIKE

Not an audit deck. An operating system.

The sample below is anonymized and simplified, but it shows the working structure: what to fix, who owns it, why it matters, and how it compounds.

01 / Technical action table

Every issue becomes a trackable implementation task.

  • Crawl and indexation blockers
  • Template-level metadata and schema fixes
  • Internal-linking gaps across page types
  • QA status, owner, priority, and expected impact
02 / Page universe

We map the repeatable pages that should drive demand.

  • Category x location
  • Service x city
  • Provider x specialty
  • Product x comparison
03 / Competitor architecture

Competitors are studied by system, not only by keywords.

  • Which page types they built
  • Which pages earn links
  • Which templates rank repeatedly
  • Where they are overexposed or weak
04 / Content architecture

Content briefs are connected to the page system.

  • Page intent and target query set
  • Required modules and proof blocks
  • Internal-link destinations
  • Refresh cadence and cannibalization checks
05 / Authority and links

The page system gets an authority plan.

  • Backlink gap by competitor
  • Digital PR angles
  • Pages that need external authority first
  • Risk review for toxic or irrelevant links
06 / AI visibility

We check whether AI tools understand the brand.

  • ChatGPT, Gemini, and Perplexity prompts
  • Competitor mentions and missing sources
  • Entity clarity and citation opportunities
  • Pages that should become citation sources
Sample workstream Why it matters Output
Indexation cleanup Google can only rank pages it can crawl, understand, and trust. Ticket list with owners, priority, and QA status
Category page buildout Marketplaces and directories usually win through repeatable commercial pages. Template recommendations and brief set
Internal-linking system Large sites often hide important pages too deep or isolate them from authority. Linking rules by page type
Authority campaign New page systems need links and mentions to compete against established domains. Backlink and digital PR roadmap
AI visibility monitoring AI answers favor brands with clear entities, trusted mentions, and useful source pages. Prompt set, competitor comparison, source gap

Want this mapped for your platform?

Start with the Platform SEO Opportunity Map.

We will show the page formula, competitor gaps, technical blockers, content opportunities, authority gaps, AI visibility, and the first 90-day move.

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