300+ partner-led projects.
Real, measured results.
From startups building their first organic channel to legacy brands scaling 200K+ monthly visits, these are selected case studies from our SEO and AI visibility work with a specialist partner agency.
Featured Case Studies
The proof is in the numbers
Detailed breakdowns from our SEO, content, and authority-building work across e-commerce, enterprise, and SaaS businesses.
How Magicbeauty rebuilt organic growth after a site relaunch
We partnered with an online cosmetics store competing with large drugstore chains. They had a strong product selection, but their website wasn't capturing the full SEO opportunity.
We helped them move from scattered visibility to a category-led growth engine, then recovered the business after a damaging site relaunch, and rebuilt toward stable growth again.
SEO growth compounds when the fundamentals are protected, and it can disappear quickly when they are not. This project shows both: how we drove growth, and how we responded under pressure to recover it and rebuild stability.
The challenge
Before we started, Google often ranked individual product pages for high-demand searches, instead of the best category pages, which limited growth. Category pages also lacked enough helpful content, and the site's backlink profile had quality issues.
What we did
- Rebuilt category visibility: improved the pages that should rank for high-intent searches - instead of product pages.
- Upgraded content at scale: added stronger category content and supporting blog content (including GPT-assisted category intros where appropriate).
- Improved authority: cleaned up low-quality signals and built higher-quality authority over time.
Results (Early Phase)
Within the first main growth phase, performance improved significantly:
- Impressions: 545.4k → 1.52M
- Clicks: 55.1k → 92.9k
- Average position: 35 → 10
- Page 1 rankings: 76 / 104 tracked keywords
- Domain Rating: 7 → 13 early, then 7 → 20 over the longer run
The setback - why this case study is worth reading:
After strong early results, the business launched a new site and made a few migration mistakes (for example, missing redirects and not carrying over the optimized content). That caused a major ranking and traffic hit.
What the drop looked like:
- Total keyword position change in November: -8000
- Average position: 14 → 86
- Page 1 keywords: 1 / 111
What we did next - Crisis Recovery
We moved into "recovery mode," prioritized the fixes that restore visibility fastest, and stabilized performance. Within about a month:
- The site started ranking again for 36 keywords,
- 22 keywords returned to page one.
Rebuild and stabilization
We narrowed focus, fixed structural issues we could influence, and kept execution consistent. Key outcomes in this period included:
- Keyword position growth: +2200
- Average position: 26 → 10
- Page 1 keywords: 76 / 103
- Domain Rating: 16 → 20
- Blog traffic spike after an August Google update: +400%
How a legacy dairy brand, Imlek, built predictable organic demand
We partnered with a leading dairy brand in Europe. Even with strong offline recognition, their website wasn't capturing meaningful organic visibility by 2020 - many key product and topic searches were not bringing users to the site, and traffic had been declining.
This is a strong example of compounding SEO: fixing foundations, building the right content system, and maintaining an iterative cadence over multiple years -until organic becomes a predictable growth channel at enterprise scale.
They didn't grow by chasing clicks. They grew because we positioned the brand where it matters most: the moment people are searching for solutions. Instead of interrupting someone with an ad, we built evergreen content that answers real questions - while the brand portfolio shows up naturally as part of the solution.
Example: for queries like "foods for better digestion," an article reached #1 on Google, delivering value to the reader while keeping the brand visible throughout the experience. This is the advantage of SEO: you're not renting attention every day - you're building an owned channel that keeps paying you back.
The challenge
They had brand demand and category relevance, but the website wasn't structured to earn search visibility or guide users to the right pages. The starting point was tough: traffic was already dropping, and the site wasn't ranking for many high-value queries (including product-related searches).
What we did
- Fixed core site foundations so Google could properly understand and surface the right pages.
- Created and improved content that matches what people actually search for (product needs, recipes, health topics, lifestyle questions).
- Built a content system (blog + landing pages) and connected it with internal linking so visibility and authority compound over time.
- Strengthened authority by improving the value of existing PR coverage and backlinks.
Results
- The traffic decline stopped within ~2 months of the first improvements.
- After one year, organic sessions increased by 548% compared to the first month of collaboration.
- From the start of the partnership, up until April 2023, the site generated 4,377,390 organic visits.
- After ~3.5 years, the site ranked for 11,000+ keywords and reached domain authority 46.
- The site crossed ~1.08M organic visits in a two-year window (Oct 2019 – Oct 2021).
- By early 2023, the site was sustaining 200,000+ organic visits per month, and Jan – Apr 2023 was up ~79% vs the same period the year before.
How SurveyPlanet became a top-ranked demand channel
We partnered with a SaaS platform for creating and analyzing surveys, with free and paid plans. The product was strong, but organic visibility was nearly zero.
We built the SEO system from the ground up -site structure, intent-led pages, and ongoing iteration -to earn and hold top rankings for the queries that drive sign-ups.
The challenge
The site had no meaningful keyword rankings, limited content, and no systematic approach to SEO. Competitors like SurveyMonkey, Typeform, and Google Forms dominated the search landscape for every high-value query. SurveyPlanet needed to build an organic acquisition engine from scratch -without an established brand or domain authority to lean on.
What we did
- Site fundamentals: improved technical and on-page performance -site speed, crawlability, structured data, and mobile experience.
- Content that matches intent: created landing pages and blog content mapped to every stage of the buyer journey, from "free survey maker" to "survey sample size calculator".
- Better structure: redesigned site architecture and internal linking to concentrate authority on the pages that drive sign-ups.
- Authority building: earned high-quality backlinks from education, research, and tech publications to compete with established players.
- Evergreen blog: built a library of survey methodology, template, and use-case content that ranks for long-tail queries and feeds the top of the funnel.
Results
Top rankings achieved for high-value, high-volume keywords:
- #1 "free survey makers" -18K monthly searches
- #2 "free online survey makers" -18K monthly searches
- #3 "online surveys" -33K monthly searches
Plus Top 5 placements for: teacher survey, education survey, research survey examples, survey sample size calculator.
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